news
27 July 2006
Cape Fruiteezi is the new way to eat fresh fruit
Officially launched in London today, Cape Fruiteezi is a single fruit snack product which is poised to revolutionise school lunch boxes and challenge the nutritional profile of the humble snack in retail and food service outlets throughout the country.
Made from 100 per cent fresh, golden pineapple, Capespan Fruiteezi is fun to eat, very tasty and, above all, extremely good for you.
Cut from whole, fresh pineapple, Cape Fruiteezi is in tune with current thinking on healthy eating. It contains no additives or chemicals and it offers a simple and fun way for both adults and children to keep in line with the government's recommended five portions of fruit per day. One 80gm Fruiteezi stick is 20 per cent of the five-a-day requirement.
Cape Fruiteezi brings together the experience and expertise of two leading players in the UK retail and foodservice industries - Capespan Limited and Superior Food Ltd.
Capespan conceptualised the Fruiteezi concept and has placed considerable brand equity behind the product which will carry its name.
Superior Food Ltd brings its wealth of experience in the development, manufacturing and distribution of fresh-cut fruit to the project and will be producing Fruiteezi from a brand new, multi-million-pound, state-of-the-art factory in Middlesex.
Cape Fruiteezi is a chilled product with a seven-day shelf-life. It has unique high-impact packaging designed to catch the eye which not only guarantees perfect ripeness but allows the consumer to simply squeeze up and eat. There is 100 per cent yield and no wastage.
David Guy, commercial director of Superior Food commented, "We are all very excited by the launch of Fruiteezi and have received nothing but encouragement from those customers who have seen it. Without doubt, it's the best new product I have ever seen."
He said that a very strong bond exists between Superior Food and Capespan and added that the two companies are exploring other areas of synergy and are already looking at natural extensions to the Cape Fruiteezi range.
Capespan's commercial director, Alistair Phillipson said, "This is real innovation. Capespan Fruiteezi makes fresh prepared pineapple truly convenient and accessible for the first time. I am confident that the product will receive an enthusiastic response from UK consumers".
Cape Fruiteezi has already been listed by major food service operators and distributors.